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Ella Canada: The Change–Skincare brands are no longer framing menopause like it’s the death of womanhood

Of course, there have always been beauty lines for mature skin, almost always marketed in coy ways (“What, you? Old? STOP it!”), but a new wave of skincare and wellness products has stopped whispering “menopause” like it’s a swear word. In pop culture, that moment in every woman’s life when periods end forever is being rebranded not as some hideous, embarrassing death of femininity but as an inevitable phase that, frankly, isn’t all bad news.

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