What Does It Mean for a Brand to Have a “Professional Heritage?”
If a product is developed for and sold directly to consumers, the marketing tends to be flashy – cosmetic ads in glossy magazines and commercials on television where celebrities with glowing skin smile. But think about the focus and the costs involved in that advertising. The companies hope you will believe your skin will resemble the celebrity’s skin and you can be sure the costs of those endorsements are passed directly on to you. Other products, however, are developed for and sold primarily through skincare professional partners, such as dermatologists. This is the case with Biopelle, whose award-winning skincare products are clinically proven and have only recently become available direct-to-consumer.What Do Dermatologists Look for When Recommending a Brand?
Dermatologists know that skin type and skin concerns are perhaps the most important factors when it comes to finding professional skincare products that work for each of us. Do you have dry skin? Oily skin? Are you prone to acne? Is your skin extra sensitive? Do you have any allergies? What are your skincare goals? After that, dermatologists look for the following, according to the American Academy of Dermatology Association (AAD):- Sunscreen: Protection from the sun’s UV rays is critical. Sunscreen reduces skin damage and your chances of getting skin cancer. They favor sunscreens that are broad-spectrum, SPF 30 or higher, and water-resistant.
- Moisturizer: Specifically, one whose ingredients have been clinically proven to reduce the signs of aging.
- Ingredients: A dermatologist can look at a product’s list of ingredients – and/or the results of any clinical studies – and understand, better than a consumer, the effects those ingredients will have on your skin.
- How was the product tested and studied? Again, this is something dermatologists are more sophisticated at analyzing than is the average consumer.
- Product labels: Is the product hypoallergenic? Is it non-comedogenic or non-acnegenic, which means it does not cause acne?
- Cost: Some inexpensive products work as well as some that cost more; a dermatologist will be better able to tell you what’s worth paying extra for in a product.
What Makes Biopelle a Professional Skincare Brand?
Biopelle was founded in 2005 and has built its credibility working with leading dermatologists and laboratories across the world to source and rigorously study innovative ingredients and technologies that create visible results in the skin; it focuses on skin repair through unique metabolic pathways to help support and optimize skin’s health and appearance. Biopelle studies and uses growth factor benefits, antioxidants, skin stem cells and patented technologies, such as SCA Biorepair Technology, which uses a natural secretion from the Cryptomphalus aspersa snail that has been proven to promote healing in damaged skin. Its Tensage line of products – which includes serums, moisturizers, eye creams and cleansers – makes use of this technology. There’s also a product line called Emepelle, which helps improve the appearance of Estrogen Deficient Skin in perimenopausal and menopausal women. And it works. Biopelle is not only backed up by the dozens of dermatologists who recommend it, the brand also has clinical trials and results to prove their products work. No buzzwords — just results Just one example: In a 90-day clinical study of Tensage Growth Factor participants saw:- 78% improvement in skin’s luminosity
- 46% visible reduction in wrinkles
- 40% more even skin tone